Situation: Installing a bespoke kitchen and a wardrobe at 1825 meters above sea level for the famous alpinist Kenton Cool

Brief & Objectives: Shot in France without any special effects

The campaign was based around the possibility of cooking scrambled eggs in the sky.

The idea was to create a bespoke kitchen + a wardrobe for the famous alpinist Kenton Cool (who has completed over 13 times the Everest) at 1825m altitude.

8 heart-breaking episodes online since December (2018) that reveal the extraordinary adverture of designing this ultra personnalised kitchen and wardrobe set and hoisting them up a cliff for a renewed rock climber to enjoy sky-line scrambled eggs. Those episodes demonstrate how in this high-risk location, the ordinary becomes extraordinary. 

They have been broadcasted on Youtube + on the website https://www.verticalhome.schmidt/en where the brand created a storytelling around the web-series.

20' TV commercial was broadcasted on January, 2019 for TV, Cinema + digital platforms.