Homelessness in the UK has reached record levels - The Big Issue has made a massive difference but it’s struggling to thrive in an increasingly digital world. We needed to do something that went beyond a traditional advertising solution. So we created the world’s first resellable magazine - a revolutionary selling model that could revitalise the print industry, puts money into the pockets of those who need it, and has single-handedly caused the UK’s fastest growing bank to change its policies.