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Huawei - StorySign
17/07/2019
Advertising Agency
London, UK
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Credits
Brand
Agency / Creative
Production
Animation

There are 32 million deaf children in the world, and most of them struggle to read, because they can’t learn phonetically. So we created StorySign, a revolutionary free app which scans the words in selected children’s books and instantly translates them into sign language, using the most advanced signing avatar ever. The first global literacy platform for the deaf, StorySign truly embodies Huawei’s brand promise to ‘push the limits of what is humanly possible’. The app was created by an alliance of international partners, including 11 deaf charities, Academy Award-winning animators, and the world’s leading publisher. StorySign shows how AI can make a positive difference, by helping to solve a human problem. And nothing is more human than a child being able to enjoy a bedtime story for the first time.