MGM launches it’s the latest work in anticipation of it’s newest casino, the MGM Springfield. The $960 million dollar casino opened on August 24th, and the most recent 60-second television spot compares the new casino to Vegas.
The spot was produced in collaboration with McCann New York, Serial Pictures, and post-production through Chimney Group. Directed by Christian Larson in Budapest, the spot features an entire casino on wheels stocked with slot machines, wild bellhops, acrobatics and of course, an epic lion.
Chimney LA’s VFX and CG team (Peter Törnestam and Martin Törnestedt) created the entire Springfield environment in CG. The team modeled/textured the iconic Springfield Bridge from scratch, created digital matte paintings for all of the skies and city skylines, and added finishing touches such as confetti FX to bring the whole spot to life. The look was set by colorist Vincent Taylor out of Chimney NY.