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Group745
Volleyball World - Equal Jersey
19/09/2022
Advertising Agency
Amsterdam, Netherlands
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Credits

The world of sport is far from equal. Women make up 40% of athletes, however as of 2020, they only receive 4% of the total sports media coverage in print and broadcast. Female athletes are also more likely to receive lower salaries, fewer sponsors, inferior contracts, and little to no media attention. There remains a huge disparity between genders in sport. 

Volleyball is different. It’s one of the most played sports in the world, and it’s charting a new direction for gender equality. 84% of its fans have a strong interest in both men and women’s volleyball making it one of the most gender equal sports in the world. In fact, in 2019 the highest paid volleyball player in the world was female. The problem is not enough people know this. To highlight Volleyball’s commitment, we created a special edition Volleyball Jersey designed to honour gender equality and grab attention.