​Having been deep in “Made On iPad” territory in 2021 with Olivia Rodrigo’s Brutal, we were raring to go as soon as Apple reached out for a brand-new music video - this time for the dynamic duo of Zedd and Maren Morris. Our lovely collaborators at Apple had a new assignment for us this time, using the FlipAClip app to create dynamic, surrealist, emotive animations on top of a live-action video directed by Colin Read. From collaborating on-set to creating inventive concepts, style frames, and full-sequence animation, we were delighted every step of the way to bring this wild thing to life. Our team of talented cel animators drew frame-by-frame over three and a half minutes of footage to capture Maren’s emotional journey throughout the piece, building the energy and emotion to a crescendo in the third act of fully-cel-animated, explosively fantastical motion.

Full project breakdown & campaign here: https://www.helloscholar.com/project/apple---zedd-maren-morris-beauz-make-you-say-music-video