The Brief:

SoStereo was approached by TBWA\Media Arts Lab to present two tracks for the Apple ‘Our Stories’ campaign – a celebration of pioneers during Black History Month. The selected tracks would be ‘Overgrown‘ and ‘Deep’ by Ivy Sole.

The Outcome:

With the help of SoStereo, TBWA\Media Arts Lab found the perfect song to back the Apple spots. The sultry & soulful R&B track took both Zerina Akers’ and Ethiopia Habtemariam’s stories to a deeper level, elevating the emotions behind the campaign.