A diverse cast of characters inspired by the mixed drinks that are apart of the world of Absolut Vodka, show us that a world of inclusion is better than the opposite in this music video like spot. “2 b Free” by Saturday Love is the base track that drives this fashion forward film with audio textural overlays to highlight each character’s personalities. As the film progresses, more and more characters join. Culminating in a large party that celebrates creativity and inclusion.  This is the Absolut World.