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Group745
Group745
Group745
Group745
Group745
Group745
Norwegian - Sonic Branding
06/09/2018
Music & Sound
London, UK
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Credits
Brand
Music / Sound
We have brought Norwegian’s businesses encompassing aviation, rewards, banking, cargo and holidays together through one unified sound.

In the same way that customers know the brand when they see it, they’ll now know the brand when they hear it.

Having strategically carved out a musical space for the brand that would set its identity apart from competitors, we journeyed to Trondheim to produce the Sound of Norwegian with musicians, ensembles, engineers and talent from Norway itself.

The sonic brand will now be experienced by 30 million passengers and 7,000 employees as the business continues to grow and expand its operations across the globe.