In January 2018, when Nintendo announced the Nintendo Labo was coming, EP+Co tweeted to the brand, "Hey @NintendoAmerica! You guys need a lot of cardboard before April? Call us". Fast forward to April, Nintendo released the new video game accessory, the “Labo”, for their Nintendo Switch portable gaming device. The Labo heavily utilized cardboard to create toys that work with the Switch console. With The UPS Store being a leading brand in cardboard boxes, EP+Co immediately identified an opportunity to engage. Within the week, EP+Co designed an accessory that had not yet been defined, a storage container for these toys. By using only UPS Store branded cardboard boxes, EP+Co laser-cut the pieces, assembled everything by hand, and shot a video to share on Twitter. The single-post video gained substantial organic traction; with over 1M impressions, 60K engagements and even a retweet by Nintendo themselves.