When the American administration began separating migrant children from their parents, and locking them up in high security facilities, it raised the question of whether the United States could still claim to be the Land of the Free.

 

Amnesty International demanded an immediate response, a powerful way to voice their concern at the erosion of human rights in America. Collaborating with Noma Bar, one of the world’s most renowned graphic designers, we developed an emotionally powerful image that was soon being shared around the world.

 

Within hours Amnesty were gracing online platforms on the international stage, with the work highlighted by AdAge as well as Creative Review. With close to a quarter of a million followers across social media alone, Amnesty’s voice was being heard loud and clear.