Stake is a new entrant to the financial share trading category in Australia. Their offering was different to the other big players in market, allowing users to trade with the app on both the NY Stock Exchange as well as the ASX for the first time. Our brief was to announce Stake’s launch and appeal to an audience of young, ambitious investors.

Our creative idea - ‘Stake Your Claim to the Future’ - is a call to arms to throw off the constraints of the traditional financial world and lay claim to your own seat at the boardroom table.

We brought this to life featuring an animated character who announces himself to the fat cats of Wall St and delivers a monologue to camera as he works his way up from the subway to the boardroom.