The 30 second film shows a young man going to McDonald's with some of his mates. His eyes lock with those of a McDonald's crew member and he is instantly fixated. We're then transported into a dream world where we see the pair enjoying a bold adventure together. We follow them running through an abstract underpass, dancing in a bowling alley and playing together in a games arcade. But when the woman asks him 'what's it going to be?' the young man finds himself tongue-tied. She helps him out by looking into his eyes and suggesting a 'Fiery Buffalo Chicken Wrap' and clearly approves of his bold choice when he nods in agreement.