For most Americans, crypto is for the few. It's at the intersection of too good to be real and too real to ignore. Subsequently, most people are still sitting on the sidelines waiting for the time to be right.  We took their hesitation head-on by demonstrating just how idiotic it is to miss out on the next big thing.   

For our Super Bowl spot, we told the story of a person they DON’T want to be – someone who always passes up on the next big thing - as an invitation for viewers to avoid being that person. Who better to represent someone who'd pass up every good opportunity than Mr. Skeptic himself, Larry David? And what better backdrop to tell this story against than the defining inventions throughout human history.    

In our spot, we show Larry David passing up on ‘the next big thing’ throughout history -- Inventions that are now the backbone of our everyday existence (the wheel, the fork, the phone) -- to prove just how idiotic it is to miss out on something that is clearly the next big thing. Just like crypto.    

In our mission for mass awareness/adoption and to propel crypto into mainstream culture and acceptance, we delivered across multiple touchpoints; consumer conversation volume, quantity and quality of press placements, sentiment in a cluttered category and ultimately - closing the sale.  

The acceptance and praise from people and press was evidenced by 31.7B impressions in earned media (most of crypto), the most brand mentions after the halftime show, highest positive sentiment, and 47M views on YouTube. But it was also met with the beginnings of the behavior change we strived for - and with an 130% boost in app downloads, and 5.5x more next day web traffic than closest competitor - we saw more Americans feel the FOMO, believe it's too real to ignore, and take the steps to go from one day to day one.