In the world of gaming, SKINS  are digital fashion statements players can purchase with real money. But some gamers - particularly celebrity gaming influencers - can afford ultra-premium skins that cost a bomb.

CODASHOP, a payment platform for gamers, wanted to level the playing field and let the poor take from the rich. 

We put a bounty on the in-game skins of the biggest gaming influencers in Southeast Asia. 

If players took a screenshot of them in game, they could claim  a bounty equal to the skin’s value.  Creating a whole new game in the internet’s favourite games.