​There’s something wonderfully predictable about Christmas day. The same folk rock up year after year, bringing an endearing sense of familiarity to the dinner table. Unchanging clichés are uttered, unfaltering formalities occur, and the host’s unwavering Christmas jumper never fails to make an appearance. And, let’s face it, we revel in the festive ritual and we wouldn’t have it any other way. Lidl’s 2021 Christmas campaign, ‘Always’, teleports loveable cast members into future decades in an unambiguous, humorously executed, perpetual promise from the retailer; They will always be Lidl on price.

Lidl's forward-thinking Christmas corker imagines the future festive fantasies of generations to come. Think lasers, holograms and manifesting tech. Absolute were tasked with bringing the gift of VFX to a whopping 30 shots for the 60” edit, inspired initially by numerous (yet tenuous) futuristic references such as ‘Back To The Future’, ‘Fifth Element’ and ‘Beyond 2000’.​