OVERVIEW: This collection represented a new era for the brand. From the story behind the pattern, the pattern itself, the blend of the color palette, the versatility of the designs, the right touches or the little extra that makes the entire difference… This collection was truly inspired from the mishaps of creation, trial and error, hit or miss, before one reaches to the final painting.

THE TASK: To bring to life the new brand positioning “An Ode to Womanhood” with the launch of the Ready-to-Wear SS22 collection campaign.

OUR APPROACH: Diving into a world where still paintings come to life, a world with no limitations, a field of glorious yet subtle volumes portrayed in the most sophisticated manner. The woman is the center of focus, and the collection pattern flow behind/around her. From the locations and settings, to the cast that the “everyday woman” can relate to, the hair, make-up; every single detail contributed in creating odes to womanhood.