Global healthcare insurance provider Bupa Latin America and Geometry Colombia invites all Latin Americans to get vaccinated. At a time that pharmaceutical labs and governments around the world are making enormous efforts to meet the COVID-19 vaccine demand, thousands are not responding to this call, with consequences, such as the vulnerability of their health and the health of others.

With the famed South American Football Championship, The Copa América, having recently ended, it was shocking for the world to see still the empty stadiums across the region. An important tradition in each match is the anthem, a ritual where players, fathers, mothers, grandmothers, and grandfathers teach the little ones that the anthem of a country is always sung with pride before every duel, that their voices rise until they give goosebumps of those who listen. An Anthem unites us all as citizens, as people, invites us to fight, to defend, and to feel our motherland in our veins.

Unfortunately, this year none of that could be lived, and the only ones who sang on the field were the players while the rest, the fans, watched in shock of how poorly it sounded – certainly not the emotional moment they often prepare for.

So, Bupa Latam decided to use this situation to remind all Latin Americas that the fastest way to get back to the stadium, to support the flag again in sports duels, is to get vaccinated, and for this, Bupa used the original audios of the players singing ‘Out of Tune’ Anthems of their country in the stadium during each match of the Copa America.

The campaign will run across Bupa Latin America’s Instagram channels with three distinct videos from Colombia, Ecuador, and Chile, and a link to the Bupa site for more information on Covid-19 vaccination locations, information, policy coverage, and lifestyle tips for managing at both work and home during this pandemic.