Suzuki launch album of ‘Land Shanties’ to promote the Vitara via Deloitte Digital.

Suzuki Australia have created an album of Land Shanties as a soundtrack to the Suzuki Vitara, brought to life by renowned sea shanty band, The Longest Johns, across TV, online, radio and streaming services. The seven-song concept album, about one man’s odyssey to buy almond milk for his sweetheart, is now available to stream on Apple Music, Spotify and at suzuki.com.au.

Michael Pachota, General Manager - Automotive, Suzuki Australia, says, “The Vitara, the flagship of our fleet, makes every trip an adventure, even if you’re just nipping down the shops. So, it made sense to bring that to life with an album of Land Shanties, and then use that album to bring the integrated campaign to life. This soundtrack is for the Vitara but we’re hoping it has wide appeal, as we know that every time someone listens to it in another car, they’re more likely to become a future customer.”

The campaign has already driven unprecedented demand for both Vitara test drives and Land Shanty streams with the full album already hitting 50,000 streams this week.