1 in 5 people who identify as LGBTI+ have been physically attacked because of their sexuality. We created a powerful press ad and impactful 60” radio spot to draw attention to this shocking statistic, entitled ‘Rainbow Blood’. The image captures the raw vulnerability of a young gay man who has been physically assaulted, as rainbow blood streams down his face.

Paired with this powerful image is an equally powerful piece of radio, composed and performed by the incredible spoken word poet FeliSpeaks. The radio performance played nationwide on Friday June 25^th at 11.59am across local and independent stations - almost every single radio station in Ireland - holding the country’s attention for 60 seconds.