The year everything was going digital, we summoned a digital fruit to the real world. To launch the mobile game League of Legends: Wild Rift in Asia, we gave players a literal taste of the game. We recreate Honeyfruit, an in-game power-up, in the real world. To give our fruit a magical taste worthy of its in-game counterpart, we seeded its flesh with microbeads of flavour, so it would taste different depending on how you bit into it. As a result, everyone who bit into the fruit had a different experience, fuelling intrigue. We mailed the fruit to influencers who made taste test videos and fruit autopsies but could never agree on the taste. The mysterious taste of the fruit captured the imagination of swarms of fans who showed up to taste it for themselves at on-ground pop-up events.