In 2021, the UK entered its third national lockdown due to the Covid-19 pandemic. Due to the restrictions, people were spending more time indoors than ever before.

We wanted to remind McDonald’s customers that even though they couldn’t come to us at this time, we will still deliver to them. 

‘Lights On’ is an optimistic reminder to McDonald’s customers that as long as their lights were on at home, our lights would be on too, to deliver those little lifts that are needed more than ever.