FRIENDSHIT tells a story about a girl who hilariously tries her best to make friends at her new school with a constant help from her bestie. After many attempts have failed, her bestie’s final suggestion is to start a conversation about K PLUS, a free lifestyle mobile banking application from KASIKORNBANK as it is easy to use, everybody uses it so it's relatable. Eventually, she succeeds. After 3 hours of release, this film hit its first million views and it instantly became a buzz all over the internet. Most importantly, K PLUS app download rate has skyrocketed to 9 million which was +37% new download growth. Apart from that, the app activation has also increased to more than 80% active user rate with 20 million transactions a day which has increased +250%.