Coca-Cola inspired by the music and words of hope of one of Cesare Cremonini's best-known songs, Un Giorno Migliore - which today takes on an even more important meaning - launched an initiative in support of those who were fighting for that "best day" to arrive as soon as possible: the #ungiornomigliore crowdfunding campaign. The initiative was launched through a video (in which Cremonini appears free of charge), which pays homage to the spontaneous flashmobs that have alternated on the balconies of all of Italy and on the web, and in which you are invited to donate through the Gofundme platform. The funds that were collected were used to purchase medical devices for use by doctors and volunteers, as well as for hospital use.