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Group745
Group745
Group745
Group745
Group745
Group745
Los Angeles LGBT Center - What's Love
16/09/2020
Production Company
New York, USA
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Agency / Creative
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Post Production / VFX
Editorial
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“What’s Love?” is a campaign for the Los Angeles LGBT Center which shines a light on teens coming out and the importance of compassion and acceptance, resounding themes during this LGBT Pride Month.The campaign first debuted during National Coming Out Day, October 11th. The PSA series from agency RPA centers around several teenagers who are struggling with the challenges of coming out, and conveys the important role their family plays in the process. Part 1 features their parents as unaccepting of their sexuality, neither loving nor supportive, while Part 2 is a sharp juxtaposition, depicting the world of difference their parents’ love and support makes when their teens come out