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Trojan - Sext Us Instead
16/09/2020
Advertising Agency
New York, USA
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Credits
Agency / Creative
Animation

As the novel coronavirus began spreading, the New York City Health Department declared “you are your safest sex partner.” But as the weeks dragged on, more and more singles grew tempted to text an ex or a former fling to break isolation for intimacy. 

Trojan believes the best sex is safe sex, even when it’s with yourself… and especially when it’s during a pandemic. So it became our mission to keep lonely singles home and safe. 

The “Sext Us Instead” campaign urges horny single people to stay home in exchange for some self-love supples. Anytime someone got the urge to sext a past lover to break quarantine for sex, they could simply DM Trojan’s Twitter account an eggplant emoji. We then sent them a self-pleasure pack full of vibes and lube in return. 

In just 48 hours, our DM was flooded with sexts and we helped thousands of singles stay home, pleasuring themselves like the world depended on it.