The legend Asmin Chaudhry, also known as Chabuddy G from the hit BBC mockumentary 'People Just Do Nothing', stars in this promotional content for Sport Relief. Chabuddy G encourages the British public to "Get their kit on for Sport Relief!" and help raise funds for vulnerable people both in the UK and around the world. 

Colin Offland, CEO of Chief, elaborates:

“We’ve been working with the amazing teams across several projects at the BBC for a number of years and it’s fantastic to be tasked with the responsibility to promote one of their most important TV moments of the year. We’ve produced promos for both Comic Relief and Sport Relief for a number of years and each one represents a different challenge. Whilst hugely enjoyable to make, it is of course massively important to ensure that we never lose sight of the objective to raise as much in donations as possible”.