“The commission’s new advertising campaign theme is “The best avocados have California in them,” said Jan DeLyser, California Avocado Commission vice president marketing. “Each consumer ad features the word ‘avocados’ with the ‘CA’ creatively transformed into an iconic representation of the best the Golden State has to offer. We’re making certain our targeted consumers can’t un-see California when they look at the word avocados.” https://www.californiaavocado.com/press-room/press-room-items-containers/california-avocado-commission-unveils-new-advertis