Fence is the second ad in Cadbury’s campaign to win back the hearts and minds of the nation. 

The spot champions human generosity in an everyday setting, as a lonely old man returns next door’s children’s toys back over their fence. And then a bar of Cadbury Dairy Milk lands on his lawn. Two little boys heads peer over the fence, and they tell him ‘there’s no need to throw that one back” 

Showing that ‘there’s a glass & a half in everyone’.