After the cancellation of the original video, when the pandemic hit in March, director Michael Parks Randa shifted gears and reworked the creative to remotely direct 30 cinematographers scattered across the nation in order to capture a slice of life portrait of Americans in quarantine. For Michael, ‘How Bout It’ is a celebration of the resilient spirit of filmmaking, a successful experiment in safely navigating production during the pandemic, and a diverse mosaic of Americans in isolation.