Steve Rogers' ad for Coca-Cola builds on the 134-year-old brand purpose of uplifting and uniting people for a more joyful world.
Running across European markets including the UK, Spain and Germany, the film immerses the viewer in a hectic and hostile urban environment. It’s a familiar scene: the noise and negativity are overwhelming; everywhere people are shouting about who is right and who is wrong.
As the disagreements escalate, physical cracks appear, and the world begins to crumble around the people, who are somehow oblivious to the destruction. Finally, straight-talking Golden Globe and Emmy nominated producer, writer, director and actor Natasha Lyonne appears amongst the chaos to suggest a different approach; what if we all asked ourselves, ‘Could I be the one who’s wrong? Maybe things would change for the better.’