There is a lot of confusion about 5G and what it means today, with much of the conversation focused on the intangible future – holograms & autonomous flying taxis. This presented an opportunity for Optus to be the antidote to the inconceivable, instead choosing to explain to Aussies how 5G works.

The simple structure of our campaign uses character groups of five people that begin with the letter “G” - 5Geniuses, 5Grannies, 5Guitarists and 5Game Characters each communicating a different aspect of the new technology in a playful way.