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Group745
Group745
Group745
Group745
Group745
Group745
Triple-S Advantage - Experienced Voices
21/08/2018
Advertising Agency
San Juan, Puerto Rico
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Agency / Creative
Production
The leading health insurer in Puerto Rico decided to give a voice to an audience that’s too often ignored, older adults 65+, by creating the first Puerto Rican reality TV singing competition exclusively for this segment.