Hydro Flask is so much more than a company that makes sustainable water bottles. Its goal is to increase its fan base by cementing its reputation as an inspiring, multifaceted brand. To that end North created the ‘Let’s Go!’ series of films, which highlights the grantees of Hydro Flask's Parks For All program, focused on the people and groups helping to preserve the world’s natural spaces.
Each episode, conceived and produced by North, tells a human story of the people and groups whose passions for nature drive them to extraordinary measures in helping keep the outdoors accessible to all.
The first film in the Let’s Go! Series, ‘Surf’s Up, Trash Out’, joined the Surfers Against Sewage CEO on the coastline of Cornwall, UK for a beach cleanup. It was one of over 1,530 organized coastal cleanups the non-profit organization led in 2019. In November 2019, North went to Washington, D.C. to join students from Ida B. Wells Middle School as they explored the Potomac Gorge in Maryland, in partnership with Hydro Flask Parks for All grant recipient, National Park Trust.
Since launch the Let’s Go! Series has helped Hydro Flask match key competitor, YETI, in terms of brand affinity even without YETI's considerable resources. It is also now the #2 brand in unaided awareness and more consumers than ever (39% according to the tracking study) consider Hydro Flask as “my favorite” and first choice.