Instagram forbids retailers to run ads that promote the sale or use of firearms. But there is a loophole. Gun companies can benefit from influencers already glamorizing weapons on social media. Our goal is to let unaware users know the people behind these posts and get anti-gun advocates to demand stricter regulations for the influencers marketing firearms.  The influencers’ images promoting weapons were reposted by replacing the original gun-related tags with handles from accounts we created. Every account detailed each mass shooting perpetuated by that very same type of firearm that influencers showcased in their original posts.  Our targets were gun advocates and any other users who were unaware of the firearms tactics to skirt the

marketing rules on social media. To call out their shady maneuvers, we found some of the biggest influencers openly and shamefully promoting firearms and had their own posts backfire on them. It was the perfect way to put in perspective all the terror guns have caused while gun influencers promote deadly firearms with a smile. We simply used their own tactics to uncover how the victims of gun violence pay the price of the permissive firearms marketing.