In these times of uncertainty, vulnerable young people face a rapid decline in confidence. So now, more than ever we needed to give young people hope, and show them that overcoming adversity is still possible. We needed to prove… YOUTH CAN DO IT.

By putting youth at its heart, the ‘Youth Can Do It’ campaign celebrates the resilience and potential of young people through gritty optimism. The film shows real kids that have truly overcome adversity in scenes taken straight from their lives. Set to the poem ‘Bulletproof’ by 16-year-old Maya Sourie, who was raised in care, the film turns genuinely vulnerable young people into determined heroes. Even the music was created by Inner Voices, a City Choir for underprivileged children. This really was ‘Youth Can Do It’ in action.