The Campaign for Amazon Prime Services marks the impressive directing debut for Fredrik Bäckar. He started his career as a world renound DoP and is now making the move into directing. He is an acclaimed cinematographer – working with some great directors. Work includes the awarded (and very much popular referenced spot in agency world) Phillips Carousel and iconic films like The Girl with the Dragon Tattoo working alongside David Fincher. 

Fredrik took his knowledge to create these moments frozen in time showing the benefits of the Prime service. The Food commercials are the first created since Amazon acquired Whole Foods last year and preformed incredibly well in the US.