fahrrad.de is one of Germany’s biggest online bike shops. But offline there are little chances to interact with the brand.

We will change that by turning all of Germany’s more than 100.000 bike traffic signs into touchpoints leading to fahrrad.de

Simply scan a sign and get weekly, geo-targeted offers. Thus we create new, personalized impulses and turn buying a new bike into a new shopping experience.

From now on more than 100000 simple traffic signs are exclusive ad spaces for the brand. Turning fahrrad.de from a digital shop to one that everyone can engage with, both on and offline.