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Group745
Group745
Group745
Group745
Group745
Group745
Mortal Kombucha - Redesign
14/08/2020
Advertising Agency
Boulder, United States
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Brand
Agency / Creative

Probably the best kombucha ever. 

Why does soda get to have all the fun? What about healthy stuff like kombucha? It has bubbles. It has a bit of caffeine. It has fun flavors. That's how Mortal Kombucha began: with a Mortal Kombat pun and the totally ridiculous plan to make a healthy beverage as entertaining and delicious as an unhealthy one. 

So when we got the opportunity to rebrand Mortal Kombucha and bring this vision to life in packaging, we knew it had to be ridiculous. It had to be different. It had to be monstrous hands, crushing juicy, delicious fruit. Brilliant colors. Shiny metallics. Crazy statements. An absolute spectacle of fun. Because while kombuchas are focused on reminding you about probiotics, gut health, and positive mantras, Mortal Kombucha is focused on making sure it's inherently healthy, totally organic beverage is absolutely, ridiculously, deliciously fun to drink, and now also to look at.