The Celebrations are the best chocolates from the Mars group in one box. And of course, with a name like that, no one would think of eating them without a reason to celebrate. It's a shame. Because if chocolates are good for celebrating, they're also good for consoling. That's why we invented Consolation Chocolates. The box that has everything about Celebrations, except the name.

To launch this limited edition box, we started by consoling Marseille fans in the aftermath of the PSG-OM classico through a print, DOOH and social media campaign. Then we continued to react on social networks, as soon as the news was relevant, to console those who needed it.