Students represent the largest, most loyal and engaged group on Spotify. Problem is, they perceive Spotify Premium as too much of a luxury when it comes to allocating their tight budgets.

Step into the Spotify Student Premium Store – a store full of student essentials that had no prices attached. Instead, everything could be redeemed just by referring their mates and accessed by only those who were signed up to Spotify Premium.

Demonstrating that they could have both their cake (as well as other student essentials) and eat it with the uninterrupted sound of Spotify premium.

Products in the store were carefully curated to celebrate the best of student life; items ranged from student essentials like 40 packs of Mie Goreng Noodles, 1KG jars of Nutella to more premium items such as some of the country's best gigs and sold-out festivals. Oh and not to mention some seriously good music devices.

The Spotify Student Premium Store was a unique e-commerce platform where the currency was credits that only Spotify Student Premium users could spend. They earned credits by referring their mates to sign up to Spotify Student Premium. Students were rewarded for real sign ups, not just referrals so conversion was everything.

The more mates a user got to sign up, the more credits they received and new users were able to sign up their mates too. And if anyone wanted more credits, they just needed to get more mates to sign up.

The campaign leveraged a range of social networks to achieve reach and promote referral.

So there it is, a customised e-commerce platform powered by Spotify credits instead of currency, which integrated and leveraged a range of social networks to power reach and referral.

All helping to highlight that Spotify premium can fit nicely into the student lifestyle.

Reached 1.2 million people.

Creating 107,890 unique visitors visited the store,

33% of users were repeat shoppers.

Redeeming over 3,016 items in total.

With the first product being redeemed within 60 seconds of the store opening.

Generating a 165% uplift against the previous 5 weeks.