The Challenge:
Introduce young, adults to a new low-frills Credit Card to help pay for life’s essentials on their journey to adulthood.
The reality:
Due to lack of exposure to credit, along with the convenience of being able to lean on their parents for money when stretched meant one of the most remarkable features of the product, an industry low 9.9% p.a. interest rate would do little to nothing to attract our audience.
The Insight:
When it comes to getting money for the everyday essentials, there is nothing worse than the independence eroding shame of having to ask your parents for money.
The Idea:
The CommBank Essentials Credit Card. The Alternative to the Bank of Mum and Dad.