EDF - Generation Electric


Partnering with M&C Saatchi Accelerator, SALT.TV and director Jonathan Harris return with an upbeat, environment focused ad for EDF energy to increase consumer awareness for electric vehicles through the launch of Generation Electric.

Promoting the need for renewable energies and sustainable technologies at a crucial time for our environment, EDF continues its unwavering support of electric vehicles including electric cars, scooters, bikes and skateboards… with a little pup on a skateboard as a small bonus!

Beatrice Bigois, managing director of customers at EDF says: “No matter your age or background, everyone has the power to change their world for the better. As energy consumers become more aware of their impact on their environment, they turn more and more to low-carbon energy sources.”

The campaign, featuring fast-paced shapes, sounds and visuals premiered during the 'Britain’s Got Talent' final on ITV on Sunday 2nd June to 8 million viewers, and takes us on a fast, effective and powerful journey to a place that is green, precious, and which needs protecting.

‘Generation Electric, everyone’s welcome’ is a powerful invite to everyone to reduce their carbon emissions now - Go electric! Go clean!

SALT.TV, 6 months ago