The central goal of this project is to raise awareness about the increasing LGBTQ+ assaults in France for Urgence Homophobie. We collaborated with 70 french celebrities including singers, actors, tv animators, politicians (etc) to create a music video, viral content and an anthem against homophobia on social media to put the topic at the center of media attention.

In France, acts of violence against LGBT people increased by 15% in 2018. That's about one attack every 33h. How can we alert public opinion on the urgency to act and react against the rise of homophobia in France?

Whenever something happens to a celebrity, everyone talks about it. So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory.

People love to see star power and celebrities showing off their fancy lifestyles on social media. To target a wide audience that is not necessarily engaged by the LGBTQ+’s cause and alert public opinion on the urgency to act against the rise of homophobia, we decided to leverage the influential power of celebrities by having them share on their social platforms testimonies of assaults against LGBTQ+ people. For the campaign to become viral we made them post these stories as if it were their own by using the first person singular.