Federal Office of Public Health encourages people to take antibiotics with care in this animated three-part public service announcement.

Encouraging the public to revisit their existing mindset on something as personal as medication is a tough challenge. As well as sticking to the legal confines of the script, this story also had to translate well across different languages and cultures. 

The solution? We focussed on beautiful craft details and entertaining characters that draw the viewer in and tell this important message with an easygoing, person-to-person (or animal-to-personal) wink. 

Don’t miss the fun touches of detail suggesting an entire ‘FOPH world’ beyond the frame, such as paintings on the walls featuring characters from other spots in the campaign.