Oxford Street in Sydney is visited by thousands of people from all over the world every year for the Gay and Lesbian Mardi Gras. But what about those members of the LGBTQI+ community who feel isolated and unsupported in rural Australia that may never attend the party in Sydney? ANZ has branches throughout Australia and wanted to show their support to people in those rural communities as well as their continued support for the Mardi Gras parade in Sydney. With that in mind, we realised that there are 123 Oxford Streets all over Australia and so we decided to transform a selection of those Oxford Street signs countrywide into unique representations of LGBTQI+ culture. Popping up on Oxford Street signs from Bunbury to Berry Springs, the campaign culminated in a massive 123-sign, 6-metre tall, 4-tonne sculpture in Sydney to draw attention to ANZ's push for an #equalfuture for LGBTQI+ individuals across Australia.