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Group745
The Learning Corp - One Word
13/09/2019
Advertising Agency
New York, USA
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Credits

The Constant Therapy app is administered by neurologists and speech pathologists as an FDA-cleared treatment for aphasia, secondary to traumatic brain injury or stroke. The “One Word” film communicates to healthcare professionals that Constant Therapy understands the struggles of a brain injury patient, and that the app is a critical neurological tool to help patients regain speech.


The film depicts the intense struggle of a single word, “baby,” trying to get out after a brain injury. Every scene is based on real input from Mary, an aphasia patient, and Emily Dubas, her speech language pathologist.


We follow the journey of a baby, fighting to get out of a decaying landscape that represents the damaged brain. In the film, the baby has to contend with enemies that reflect the pathology of aphasia. Those obstacles include other words that start with B (letter block, bear, bee, etc.); memories you might associate with the word “baby” (baby food, baby monitor); and convenient synonyms for the word “baby” (honey, sweetheart, cupcake, sugar pie).


Ultimately the baby is able to escape and make her way out. We end the film seeing a woman in the real world successfully saying the word, thanks to her Constant Therapy app.