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Group745
Group745
Group745
Group745
Group745
Group745
Santander - Don't Get Kurupted
13/09/2019
Advertising Agency
London, UK
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A high street bank enlisting Kurupt FM - the UK’s baddest pirate radio crew from BAFTA award-winning show People Just Do Nothing - to educate the public about online fraud isn’t something you see every day. But when Santander wanted to help 18-24-year-olds learn about the dangers of online fraud and scams, we knew they wouldn’t listen to a bank - although they really need to. Because whilst they may think they are the most tech-savvy generation, they are also the most reckless online and more susceptible to getting scammed online than other age groups.

Enter Kurupt FM’s MC Grindah with his new show ‘MC Grindah’s Deadliest Dupes’, which follows him around the country, bravely meeting some of Britain’s most dangerous scammers. The three-part mini-series covers the scams that are most likely to affect this audience: fake sites, identity theft, and money mules. Delivering a lesson from a bank, in a format that doesn’t feel like a lesson from a bank - Don’t get Kurupted.