Hovis brings back the classic 'Boy On The Bike' Directed by Sir Ridley Scott back in 1973. The advert has undergone 4k digital restoration and Dvorak’s New World Symphony, that appeared in the original advert, was re-recorded by us and performed by a new generation of the original Ashington Colliery brass band. The spot was mixed by Andy Humphreys and James Benn at our sister company Bark Soho.