AXE, the #1 male grooming brand, is building on the launch of the AXE Music platform with another campaign with Worlds #1 DJ* Martin Garrix. Through a campaign, including new single and music video for the track ‘These Are The Times’, AXE aims to showcase the power music has to ‘move people closer’. This succeeded with over 5 million views on Youtube within the first month.

‘These Are The Times’ celebrates one of the most intimate and most recognizable moments in music: sharing headphones with your crush. The music video tells the story of a guy – freshly sprayed with AXE Martin Garrix limited edition body spray – and a girl who both find a single earbud playing the same track. They each follow the earphone wire that takes them on an unexpected adventure and ultimately brings them together.